February 2019 While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing […]
January 2019 Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). An Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]
“So you have SEO capabilities? What does that entail, exactly?” This is a question Fran Acunzo often hears, CEO of Acara Partners based in Branford, Connecticut. He frequently gives them a powerful answer by outlining on and off-page search engine optimization (SEO) initiatives, with the goal of helping businesses optimize their online presence, appear higher […]
As you consider how involved your medical practice or small business should be in the world of social media and digital communication, it is important to understand the context of this information revolution and its importance. These are exciting times for sure in the way humans share information and interact with each other. While it […]
Influencer marketing through social media platforms has become a very popular and effective method of reaching target audiences and potential clients/customers with powerful messages. As a matter of definition, an influencer is a credible source who carries influence over others, and in this case, would be done through social media. It is a similar concept […]
As is the case with most businesses, the phrase “time is money” is a stark reality for every small business, and in particular with an aesthetic medical practice, your website is a crucial component of your marketing and business strategy. This is very likely the first impression a potential client will have of your practice, […]
While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing plan. As […]
Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). The January 2018 Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]
How much personal time off (PTO) to offer employees of aesthetic medical practices is a frequent question for leading industry consultants like Robbi Grayson. All medical practices are in search of long-term employees who will provide loyal and faithful service to their business, and PTO is an important aspect of any effective benefit package. An […]
Offering financing options for patients in aesthetic medicine has become a norm in the industry over the last several years, often leading to business growth and patient volume increases for practices. The Summer 2018 Aesthetic Business Institute’s Flash Poll establishes some interesting trends and benchmarks for patient credit. For example, it was found that 73% […]