“So you have SEO capabilities? What does that entail, exactly?” This is a question Fran Acunzo often hears, CEO of Acara Partners based in Branford, Connecticut. He frequently gives them a powerful answer by outlining on and off-page search engine optimization (SEO) initiatives, with the goal of helping businesses optimize their online presence, appear higher […]
As you consider how involved your medical practice or small business should be in the world of social media and digital communication, it is important to understand the context of this information revolution and its importance. These are exciting times for sure in the way humans share information and interact with each other. While it […]
Influencer marketing through social media platforms has become a very popular and effective method of reaching target audiences and potential clients/customers with powerful messages. As a matter of definition, an influencer is a credible source who carries influence over others, and in this case, would be done through social media. It is a similar concept […]
Corporate Social Responsibility (CSR) has become a key business strategy for larger business entities over the last several years, requiring investment of time, energy, and dollars. Numerous studies have shown that when CSR is part of a company’s business plan and model, there is an improvement in reputation and relationships with communities and customers.