Aesthetic medical practices are seeing very positive sales results nationwide after reopening following the COVID-19 shutdown, according to a recent analysis conducted by industry leaders Acara Partners and PatientNow. These findings were presented during a recent webinar hosted by the Aesthetic Business Institute and are based on an analysis of PatientNOW’s dataset involving 378 aesthetic […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States regarding the reopening of their business after COVID-19 shutdowns (July 2020):

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving related to […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving impact on […]

These are certainly extraordinary and challenging times for all small businesses. A recent Flash Poll by the Aesthetic Business Institute (ABI) gathered data from aesthetic practices across the United States to help our industry understand, survive, and prepare for relaunch after this crisis. Below are the results of the ABI Flash Poll involving PPP in […]

Analysis provided by Erica Collins, Executive Director of the Aesthetic Business Institute and Sr. Vice President at Acara Partners. Special events are a crucial component of most aesthetic medical practices’ integrated marketing plan. Whether these events take place at your practice’s location (as is often the case) or elsewhere in your community, special events allow […]

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

As is the case with most businesses, the phrase “time is money” is a stark reality for every small business, and in particular with an aesthetic medical practice, your website is a crucial component of your marketing and business strategy. This is very likely the first impression a potential client will have of your practice, […]

Francis Acunzo
CEO of medspa810
Chair of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

While digital communication has become an essential part of a medical practice’s business plan, traditional marketing is alive and well! There have certainly been many shifts in the marketing landscape toward digital and social media, and yet there are still important avenues of traditional marketing that need to be adopted into a marketing plan. As […]

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

Social Media has become a crucial tool in the sharing of messages for all in the aesthetic medicine industry (and in fact for all businesses and organizations!). The January 2018 Aesthetic Business Institute (ABI) Flash Poll covered social media and helps to set some important benchmarks and best practices for the industry. How does your […]

Francis Acunzo
CEO of medspa810
Chair of the Aesthetic Business Institute Board of Directors

Robbi Grayson
Vice President of Business Development at Acara Partners
Member of the Aesthetic Business Institute Board of Directors

John Powers, PhD
Director of Education and Research
Aesthetic Business Institute

How much personal time off (PTO) to offer employees of aesthetic medical practices is a frequent question for leading industry consultants like Robbi Grayson. All medical practices are in search of long-term employees who will provide loyal and faithful service to their business, and PTO is an important aspect of any effective benefit package. An […]